Print the picture….
I was reading an article written regarding the quality of the images printed on the sleeves for blockbuster movies released in their various formats and it seems the writer has hit upon a subject not often noted. Digital Disc Duplication USA, based in Central Florida and serving the whole of America and beyond for professional CD replication, DVD replication and Blu-Ray replication services, have always considered the appearance of the packaging and design to be critical in order to attract the potential buyer of your product but this article I read takes it one stage further.
As usual every new blockbuster release has the option to buy the standard single DVD with basic case packaging and few, if any, extras. Then you get the two disc set with additional features or now Blu-Ray for HD format. But have you noticed the packaging for the more expensive two disc sets or HD Blu-Ray is either as basic as the single disc DVD and sometimes the cover image is not as impressive as the cheaper option?
OK so with the more expensive options you get more or better quality content but why can we not expect just a little bit more expensive feel about the whole product? They want us to part with more money for these options so why not make them jump off the shelf initially to attract you to them and give you just that little extra value for money feel!
With all products the initial selling point is often the appearance so when you are preparing your next DVD, Blu-Ray or even CD project, remember to take time and make the initial appearence look attractive. Not everybody will know your product is out there until they see it so the next stage is to make them want to pick it up!
Contact Digital Disc Duplication USA for a quote on your next release and for any inspiration or help with the graphics.